La segmentación digital en México
Keywords:
digital segmentation, information industry, telecommunications, technological revolution, digital gap, computer, factor analysis, logit model, inequalityAbstract
In this work digital segmentation concept is proposed to describe differential access of individuals, homes and regions to goods and services mude available by the use of information and communications technology. Evidence is given of digital segmentation found in Mexico ata number of levels: with resped to OECD countries, between large and small firms, between manufacturing and marketing companies, between different states and between homes able to afford computers.
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Esta obra está bajo una licencia Atribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)